Chosen With Purpose
Selected for aroma, flavor, structure, smoke and the full experience — never because a name is trending.
Dunzo means complete. Every product is a finished job. Every drop, handled.
BrandBook
What's Inside
Nineteen chapters covering who we are, how we sound, how the identity is built, and how it gets used across packaging, retail, merch and the web. Everything here is the working standard — if something isn't in this book, ask before you print it.
01Roots Run Deep
02Grown To Move You
03The Flavor Is The Flag
04What We Do
05Voice & Verbal Identity
06Logo Identity
07Icon Marks
08Brand Colors
09Typography
10The Line
11The Core Stable
12Photography
13We Pop Up
14Wear The Vibe
15Digital & Web
16The Dunzo Standard
17Move With Meaning
18Compliance & Legal
19Contact
01
Roots Run
Deep
Long before Dunzo was a brand, it was a way of life.
Our story begins when our father moved from New York to the rugged hills of Nevada County, chasing a life of art and cannabis cultivation. His passion was pure — but in those days it came at a cost. He was arrested and imprisoned for his involvement in cannabis. Even after incarceration, he never gave up.
In our household, cannabis was as normal as wine with dinner or a beer after a hard day's work. It was healing, cultural, and personal.
That spirit lives on through his daughter Sierra, his son-in-law Doug, and his grandson Jalen — three generations deep in California's cannabis legacy. From Prop 215 collectives to indoor grows, full-sun fields, hydrocarbon labs and solventless extractions, we've done it all. Sacramento raised us, the plant shaped us, the culture made us.
Dunzo was founded in 2022. The name says everything: Dunzo means complete. Every product is a finished job. Every drop, handled. Every task, done with pride.
The plant. The light. The water.
02
Grown To
Move You
Dunzo isn't just another brand — we're a necessity in the cannabis space.
We exist to protect and represent the culture that raised us, not exploit it. At a time when large farms and corporate shells pretend to be authentic, Dunzo stands firm in truth. We are a real California family growing our own product, running our own vision, speaking directly to the people we were raised alongside.
Being independent means every inch of progress is earned. No investor-funded campaigns. No shelf space bought through marketing smoke and mirrors. Just sweat equity and persistence.
Our craft standard is built on intention, discipline and accountability at every stage.
Every Dunzo flower release must meet the same expectations for cultivation, aroma, flavor, structure and finish. Our mission is to set a dependable standard for honest, high-quality cannabis shaped by legacy values and community roots.
This isn't hype. This is heritage.
03
The Flavor
Is The Flag
We don't grow what's trending. We grow what moves us.
Cultivar selection at Dunzo is personal. Each choice reflects the experience, instinct and shared standards of the family, and is selected to deliver on flavor, aroma, effect and the complete experience.
Some genetics we breed ourselves. Others come from friends and breeders we trust. But one rule remains: if a cultivar is already everywhere, we're not interested. We may run it as a Limited Selection, but only special strains earn a place in Dunzo's Core Stable.
We're not here to be loud — we're here to be unforgettable. Each flower we grow reflects moments that mattered to us, and we grow it for people who recognize that kind of difference.
Dunzo isn't about chasing waves. We set the tone.
04
What We Do.
Our Vision
We recognize the importance of this high-powered plant and are building an organization that seizes the moment to propel the industry forward, swinging us toward the changes we know are possible.
Our Community
Rooted in Northern California, we build long-term relationships with neighboring organizations that support positive change, social justice, and a positive impact in our region and beyond.
We remain unwavering in our advocacy for responsible use. Driven by a relentless passion for the industry and a shared love of cannabis, we're laser-focused on quality and consistency — conscious of our responsibility to keep innovating and pushing forward until prohibition and negativity is Dunzo.
Dunzo, defined: done, finished.
05
Voice &
Verbal Identity
Short sentences. Plain words. Nothing oversold. If a line sounds like a marketing department wrote it, rewrite it until it sounds like the family said it out loud.
Approved Lines
Grown by the game.Lead line for campaign and site. Says where we come from without a speech.
Done. Finished.The name, defined. Use as a closer — end of a film, back of a tee, bottom of a page.
The flavor is the flag.Cultivar and menu contexts. What we plant our name on.
This isn't hype. This is heritage.Founder and press contexts. Never stack it with another slogan.
Small batch. Family cultivated.
Finished with intention.Standard descriptor for packaging backs, wholesale decks and listings.
Finished with intention.Standard descriptor for packaging backs, wholesale decks and listings.
Flower · Pre-Rolls · Vaporizers · Small Batch · Sacramento · Loud TerpsRunning strip for tickers, valances, tape and belly bands. Keep the order.
Do
- Write like a person talking across a counter — direct, confident, unhurried.
- Say cultivar, batch, cure, terpene. Be specific about the work, not the outcome.
- Lead with the family, the region and the standard.
- Keep headlines under six words. Let the flower photography carry the rest.
- Write for adults 21+ and for people who already know the plant.
Don't
- No medical claims, no promised effects, no dosage advice — ever.
- No filler adjectives: exotic, premium, top-shelf, fire, unmatched.
- No potency bragging or number-chasing in headlines.
- No stoner-cliché humour, no cartoon voice, nothing that could read as aimed at minors.
- Never stack three slogans in one layout. One line, then get out of the way.
Naming The Flower
Core Stable — cultivars that have earned a permanent place. Named in full, always paired with the Dunzo script.
Limited Selection — one-off or seasonal runs. Labeled as limited so nobody expects it back.
How We Talk About The Plant
Describe what a batch smells, looks and smokes like. Describe how it was grown and finished. Leave what it does to the person holding it — that's their call, not our copy.
06
Logo Identity
Four approved lockups. Pick the one with the most contrast against its background — never recolor, outline, rotate, or rebuild the script.
Clear space = height of the D
Clear Space & Minimum Size
Keep space equal to the cap height of the D on all four sides. Nothing enters that margin — no type, no rules, no edge of a photograph.
Minimum reproduction width is 32 mm in print and 120 px on screen. Below that, switch to the icon mark.
Don't Recolor
The script is green, yellow, black or white. Nothing else.
Don't Stretch
Scale proportionally. No condensing, skewing or rotating.
Don't Restyle
Keep the navy drop shadow attached. It isn't an effect you can drop.
Don't Crowd
No lockups with other marks, taglines or badges unless we've drawn them.
08
Brand Colors
Four values carry the whole identity across digital, print and environmental media. Use the exact numbers below — tap any swatch to copy its hex.
Balance
Green leads. Blue carries the reading. Yellow is a hit, not a field — if it's covering more than a tenth of the layout, it's doing too much.
60
25
8
7
Digital Ink
Screens get one extra value: a deep green-black used as the site field so photography and brand green both stay clean. It is a surface color only — never a logo color, never a print spec.
09
Typography
Helvetica, set two ways. Black for anything that needs to land, Light for anything that needs to be read. There is no third option.
Helvetica Black
Primary — headlines, subheads, buttons, interfaceABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$<>?
Helvetica Light
Secondary — body copy, captions, pull quotes, long textABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$<>?
H1 · Black
Tracking −4%
Tracking −4%
Grown to move you
H2 · Black
Tracking −3%
Tracking −3%
Section headers sit here
Body · Light
Line height 1.6
Line height 1.6
Main content runs in Helvetica Light with generous leading. Keep measures under about 70 characters so the eye finds the next line without hunting.
Caption · Black
Tracking 0
Tracking 0
Small supporting information, credits and labels
10
The Line
Three formats. Every one of them starts with the same flower, grown and finished to the same standard — nothing in the line gets a shortcut.
Flower
Cured in small batches and packed by hand. The 4g mylar pouch is the flagship pack: full green field, the D cropped large off the panel edge, script lockup low right.
- Pack
- 4g resealable mylar pouch
- Field
- Brand green, white mark
- Base line
- Net wt. and CA symbol
Pre-Rolls
Packed, never shaken. The Dually twin-pack runs the strain name in script up the tube with the Dunzo lockup beneath it, and the joints carry a matching printed band.
- Pack
- Twin-pack tube
- Tube
- Green, white script
- Band
- White ground, navy rule
Vaporizers
Rechargeable disposables, built as an alternating pair: a green body carries the white script, a white body carries the green. The script never matches its ground. Script runs the length of the barrel and the oil window stays clear on both.
- Pack
- Rechargeable disposable
- Body
- Green or white, alternating
- Script
- Always the opposite color
Green Is The Ground
Brand green is the default pack field across every format in the line.
One Mark Per Face
Either the cropped D or the full script — never both fighting on the same panel.
Symbol Stays Clear
The CA universal symbol sits at the required size with clear space around it. Nothing overlaps it.
Weight At The Base
Net weight sets in caps along the bottom edge, centered, in the pack's contrast color.
11
The Core
Stable
The cultivars that earned a permanent seat. Shot the same way every time: isolated on a pure white sweep, no shadow, no filter, trichome detail intact.
Soul Ripper
Our run of E85 from Grandiflora Genetics, taken our own way through the dry and cure. Petrol up front, sweet citrus behind it, dense pale-green structure under a heavy frost.
SFV OG
San Fernando Valley OG, straight out of the OG Kush family. Lemon peel, pine and fuel, olive-green bracts run through with burnt-orange pistils and a thick resin coat.
Rainbow Splash
The candy end of the stable. Sweet nose, near-black bracts buried under a white trichome layer, copper pistils cutting through. The one that stops people at the case.
Sour F3
A third-generation Sour Diesel line, bred for consistency without losing the bite. Sharp fuel and lemon rind, old-school open structure, rust-orange pistils everywhere.
Skywalker OG
Skywalker crossed into OG Kush. Earthy diesel with spice and a berry sweetness underneath, violet bracts against bright green, orange pistils and sticky resin throughout.
ABRz
Candy on the nose and frosted end to end. Green, tight-stacked structure with orange pistils running through it. Trims into a pre-roll better than anything else we run.
Anything outside this list runs as a Limited Selection and is labeled that way on menus, decks and social — one run, no promise of a repeat. Cultivars move in and out of the stable on merit, not on demand.
If it's already everywhere, it isn't a Dunzo cultivar.
Menu copy names the cultivar, the format and the batch. It doesn't name an effect, a feeling or a number.
12
Photography
Three lanes, and each one has a job. Campaign puts the brand in the real world, product isolates it, and grow photography proves the work behind it.
Campaign
Warm, low sun. Sacramento in frame — Capitol, palms, river, streets. Green enters through wardrobe and product, never as a filter.
Product
Pure white sweep, even light, no drop shadow, no reflection. Same distance and scale across a set so a menu grid lines up.
Grow
Black or near-black field, hard raking light to read structure and resin. Shot as documentation, not as decoration.
Never
No stock smoke plumes, no staged dispensary sets, no heavy grading that shifts brand green, no models who read as under 21.
13
We Pop Up
Where the vibe is always high and the setup is always ready. From branded canopies to custom tables, Dunzo pulls up with energy, style, and a full display of what the brand represents.
Whether it's a community sesh, a street fair or a lifestyle event, we're not just here to vend — we're here to connect, vibe, and spread the Dunzo movement.
Our pop-up presence is designed to turn heads and spark conversations. Expect bold visuals, exclusive merch, giveaways, and interactive moments that bring the brand to life. We show up to have fun, build with the people, and leave a lasting impression.
Catch us at the next one. Dunzo is always in the building.
Canopy
Green ground, yellow script, navy shadow. Valance repeats the wordmark on all four faces.
Tables
Stretch and curved covers in brand green. One large mark per visible face.
14
Wear The Vibe
Dunzo isn't just a cannabis brand — it's a lifestyle you can rep. Street-ready essentials that keep the brand in motion: tees, hoodies, flasks, lanyards and satchels built for utility, comfort and style.
Whether you're on the move, posted up at a sesh, or just vibing with the crew, Dunzo merch lets you carry the culture with you.
Minimalist branding, bold statements and durable materials make each item more than just swag — it's part of the experience.
16
The Dunzo
Standard
Genetics move fast. Our standard doesn't. Cultivars change with the market, the season, and our own search for what's next — what stays fixed is how we judge them.
Grown To One Standard
Every flower release follows the same cultivation expectations and attentive plant care from transplant through harvest.
Soil Grown, Biologically Fed
A plant-first method built around soil, biology and deliberate care — no inflated language, no shortcuts.
Finished With Patience
Drying and curing are part of cultivation. A batch is complete only when its aroma, texture and smoke meet the standard.
From selection through harvest, dry and cure, every decision serves the finished flower. We don't chase a permanent strain list or force a cultivar to fit the brand. We follow quality, release what meets the standard, and keep moving when it doesn't.
Small batch. Family cultivated. Finished with intention.
The flower evolves. The identity and the standard remain unmistakably Dunzo.
17
Move With
Meaning
Dunzo is more than flower — it's for the ones who move with purpose, live for the moment, and never stay still. The brand represents an active, outdoor lifestyle built around adventure, sports, travel and good times with good people.
Hitting the road, catching a wave, running a pickup game, or just chasing sunsets — Dunzo is there to elevate the experience. We stand for motion, connection and freedom.
Cannabis for the active. For the curious. For the ones who go all in.
18
Compliance
& Legal
Nothing in this book overrides California law. Where a regulation and a layout disagree, the regulation wins and the layout changes.
License
C11-0001998-LIC — DUNZO INC. The number appears on packaging, the website footer and every wholesale document.
Audience
All Dunzo communication is for adults 21+ or registered qualifying patients. Age-gate anything we control.
Universal Symbol
The CA triangle appears on every cannabis pack at no less than the required size, unobstructed, with clear space around it.
No Claims
No health, medical or therapeutic claims. No promised effects. No comparisons to prescription products.
No Minor Appeal
No cartoons, mascots, candy language or imagery that could attract anyone under 21. No models who read as under 21.
Sign-Off
Asset requests, co-branding approvals and artwork all go through the Dunzo team before anything goes to print or to platform.
For use by individuals that are registered qualifying patients or individuals 21 years of age or older only. Keep out of reach of children. It is illegal to drive a motor vehicle while under the influence of cannabis. National Poison Control Center 1-800-222-1222.
WARNING: USE BY PREGNANT OR BREASTFEEDING WOMEN, OR BY WOMEN PLANNING TO BECOME PREGNANT, MAY RESULT IN FETAL INJURY, PRETERM BIRTH, LOW BIRTH WEIGHT, OR DEVELOPMENTAL PROBLEMS FOR THE CHILD.
We do not advocate or encourage the sale of cannabis through our website.
C11-0001998-LIC · DUNZO INC.
Follow The Brand
Scan for Dunzo on Instagram — drops, pop-up dates and what's finishing in the room. Reproduce the code at 26 mm or larger, exactly as supplied. Never recolor it, redraw it, or crop the quiet zone around it.
Dunzo Brand Book, 2026. Asset requests, co-branding approvals and artwork sign-off go through the Dunzo team before anything goes to print. For licensed adults 21+. Keep out of reach of children. C11-0001998-LIC · DUNZO INC.